How to Decrease your Cost Per Click

As someone who is involved in Pay Per Click marketing (PPC), one of the biggest concerns you must have is how to decrease your cost per click (CPC). This is the fee that you pay each time someone clicks on your ad for a particular keyword phrase. 

Obviously, you want this amount of be as low as possible. There are several things that you can do to make the CPC lower. Here are some tips to get you started:


Increasing your click through rates (CTR): 
This is the number of times that someone clicks your ads compared to the number of times they see them (impressions). 

For instance, if you have 100 people “see” your ad but only 3 people click on it, then you have a measly 3% CTR. Google uses a number of factors to decide what your ad placement will be. One of those factors is CTR. Another is called your quality score. 

Your quality score is made up of several factors (it’s all a little complicated, isn’t it?) Basically, you want good numbers to get good ad placement. If you do it all correctly, you will pay less per click to get better ad placement. 

This also means that your potential customers will be higher quality and more likely to purchase something.

Start off the right way: 
When you begin a campaign, you should already be aiming for a high CTR and quality score. It is hard to go back and correct course.  Make sure that you set everything up to be right from the beginning so that you can always pay lower fees.

Keywords in your ad: 
Make sure that you use your keywords in your ad title and the copy. This will make them turn bold and people will be more apt to click on them. This again will increase your CTR and lower your CPC. It is all a balancing act!

Relevancy: 
Google is big on making sure that your website content is RELEVANT to the customer who has just clicked on your advertisement.  

Your quality score will increase if your website content uses your keywords, thus making it very relevant in relation to your advertisement. Google likes this and will lower your CPC.

PPC marketing can be a great thing, but it is very important that you keep your costs down to gain the maximum benefits from it.